There are 10 school districts in Idaho that have full-time communication directors/PR directors. All of these districts have populations of 6,000-7,000 students. The 10 largest districts utilize their communication directors in other areas in addition to communications. They may spend time in classrooms teaching technology, others have administrative as well as classroom duties.
Blaine County School District has approximately 3,400 students. There are no districts in the state with student populations similar to Blaine County that have full-time communication director positions. We are facing a very uncertain financial future. If Blaine County loses the Stabilization Cap (highly likely), which supplies nearly 60 percent of our school budget, how can we justify adding more administrative (non-teaching) positions? If we lose the Stabilization Cap, we could well have to lay off teachers. The excellent study, for which Blaine County spent $14,000, outlined several incremental steps that should be taken to improve district communications. Those financially responsible steps should be implemented prior to committing to another expensive administrative position.