On Your Mark, Get Set, Jump!
Twelve brave souls, representing the Ketchum Polar Bear Club, jump into the chilly waters of the Big Wood River near Ketchum Monday, New Year?s Day. This crazy custom is rooted from European traditions of bathing in cold water to boost health. Polar Bear clubs gather in many cities throughout the United States, with Coney Island, N.Y., being the oldest. Photo by Willy Cook