Friday, May 23, 2014

Mountain Rides reduces pass prices

Bus ridership increases 13 percent in April

Express Staff Writer

Regular commuters can ride the Mountain Rides Valley Route for even less come June 1, when six-month and one-month pass prices go down by more than 7 percent. A Valley Route bus is shown here Wednesday pulling into the bus stop for passengers at the YMCA in Ketchum. Photo by Roland Lane

     At a time when most prices are going up, pass prices on the Mountain Rides Transportation Authority’s Valley Route are going down.

     The reduced prices for one-month or six-month passes were announced Wednesday by Mountain Rides’ Executive Director Jason Miller at the organization’s monthly board meeting. Reductions vary from just over 7 percent to up to 16.6 percent for youngsters and seniors.

     “We’re trying to price those in a way that gets more passengers,” Miller told the board.

     “I’m hopeful this will encourage more riders,” said board Chair Susan McBryant.

     Meanwhile, ridership is already growing rapidly on the Mountain Rides system, up 13 percent in April from where it was in April of 2013.


Reduced prices

     The reduced rates for passes on the Valley Route, which connects the Bellevue and Hailey areas in the south valley with the Ketchum and Sun Valley areas in the north valley, go into effect on June 1.

     The price of an adult six-month pass will drop by 7.3 percent, going from $340 to $315. The price for an adult one-month pass will drop about the same percentage, going from $65 to $60.

     Seniors and youngsters get the best break with an unlimited summer pass dropping from $75 to $60.

     Single or roundtrip Valley Route fares will remain the same, ranging from $6 for a roundtrip between Bellevue and the Ketchum-Sun Valley area to 50 cents for anyone boarding and departing a Valley Route bus within the city of Hailey.

     The Mountain Rides town services in Hailey and in the Ketchum and Sun Valley area still remain the best bargain because they are free.

     Bus passes can be purchased on line at They are also available from the Hailey Chamber of Commerce and at several retail outlets, including Atkinsons’ Markets in Ketchum, Hailey and Bellevue, Main Street Market in Ketchum, Albertsons grocery store and the Stinker gas station in Hailey and Guffy’s and Splash & Dash in Bellevue.


Ridership increases

     Bus ridership numbers released on Wednesday show that there were 36,825 rides in April of this year compared to 32,375 in April of 2013, an increase of more than 13 percent.

     “Overall, I think this was one of our best months in the history of the organization,” said Miller.

     He noted that skier ridership numbers remained steady this season, even though skier numbers overall were down compared to last year. He said the main increase in ridership is coming from regular commuters who use the bus system year-round.

     Mountain Rides reported that Ketchum-Sun Valley town routes showed the largest increase, up 46 percent this year compared to last year. Hailey “around town” ridership also increased but to a lesser extent, showing only a 9 percent increase in April.

     The Valley Route actually dropped in April of this year by 4 percent compared to April 2013.

About Comments

Comments with content that seeks to incite or inflame may be removed.

Comments that are in ALL CAPS may be removed.

Comments that are off-topic or that include profanity or personal attacks, libelous or other inappropriate material may be removed from the site. Entries that are unsigned or contain signatures by someone other than the actual author may be removed. We will take steps to block users who violate any of our posting standards, terms of use or any other policies governing this site. Use of this system denotes full acceptance of these conditions. Please review the full rules governing commentaries and discussions. You are fully responsible for the content that you post.

The comments below are from the readers of and in no way represent the views of Express Publishing, Inc.

You may flag individual comments. You may also report an inappropriate or offensive comment by clicking here.

Flagging Comments: Flagging a comment tells a site administrator that a comment is inappropriate. You can find the flag option by pointing the mouse over the comment and clicking the 'Flag' link.

Flagging a comment is only counted once per person, and you won't need to do it multiple times.

Proper Flagging Guidelines: Every site has a different commenting policy - be sure to review the policy for this site before flagging comments. In general these types of comments should be flagged:

  • Spam
  • Ones violating this site's commenting policy
  • Clearly unrelated
  • Personal attacks on others
Comments should not be flagged for:
  • Disagreeing with the content
  • Being in a dispute with the commenter

Popular Comment Threads

 Local Weather 
Search archives:

Copyright © 2020 Express Publishing Inc.   Terms of Use   Privacy Policy
All Rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Express Publishing Inc. is prohibited. 

The Idaho Mountain Express is distributed free to residents and guests throughout the Sun Valley, Idaho resort area community. Subscribers to the Idaho Mountain Express will read these stories and others in this week's issue.