Wednesday, January 29, 2014

Sun Valley partners with Tahoe resorts

Promotion began after addition of San Francisco flight

Express Staff Writer

    For the duration of the winter ski season, Sun Valley Resort has partnered with the Sugar Bowl and Royal Gorge resort group to allow Sun Valley’s full-season pass and Sun Plus pass holders to recreate at the Northern California destination for free.
    The deal is reciprocated for Sugar Bowl and Royal Gorge season pass holders, as they are allowed to ski and snowboard on Bald and Dollar mountains in Sun Valley for free.
    Sugar Bowl is a popular alpine ski resort in the Lake Tahoe area of California. Royal Gorge is a vast cross-country ski trail system adjacent to Sugar Bowl.
    In order for season pass holders of Sugar Bowl or Royal Gorge to ski on Baldy or Dollar for free, they are required to stay at the resort. Those who have Sun Valley season passes or Sun Plus passes can receive discounted lodging rates at the Lodge at Sugar Bowl.
“We haven’t had staggering numbers for this promotion,” Sun Valley Resort spokesman Jack Sibbach said. “But for the people that have come from California to ski here, all I have heard is that they love it.”
The agreement between the resorts was reached following the addition of a direct San Francisco flight to Friedman Memorial Airport in Hailey. According to, there will be no blackout dates for the promotion. Discounts for Sun Valley season pass or Sun Plus pass holders on room rates at the Lodge at Sugar Bowl are available based on space availability and can be subject to blackouts.
    “With the new San Francisco flight, it was another way to let the Bay Area know about the flight,” Sibbach said. “There was definitely a public relations and promotional aspect to this, and they promised to promote the flight.”
    Sibbach said he is unsure if the promotion will continue after the current winter season.
    “We will have to re-evaluate, and re-decide on both sides whether we’ll want to do this again,” Sibbach said. “The evaluation will be made after the winter season.”
    According to Sugar Bowl’s official website,, the resort typically has abundant snowfall, has four distinct peaks, 102 trails and a 6,883-foot base elevation. Royal Gorge is North America’s largest cross country ski resort, with 200 kilometers of groomed trails across 6,000 acres of terrain.
    “Both resorts are private ones with rich history similar to Sun Valley,” Sibbach said. “They fit the brand very well.”

About Comments

Comments with content that seeks to incite or inflame may be removed.

Comments that are in ALL CAPS may be removed.

Comments that are off-topic or that include profanity or personal attacks, libelous or other inappropriate material may be removed from the site. Entries that are unsigned or contain signatures by someone other than the actual author may be removed. We will take steps to block users who violate any of our posting standards, terms of use or any other policies governing this site. Use of this system denotes full acceptance of these conditions. Please review the full rules governing commentaries and discussions. You are fully responsible for the content that you post.

The comments below are from the readers of and in no way represent the views of Express Publishing, Inc.

You may flag individual comments. You may also report an inappropriate or offensive comment by clicking here.

Flagging Comments: Flagging a comment tells a site administrator that a comment is inappropriate. You can find the flag option by pointing the mouse over the comment and clicking the 'Flag' link.

Flagging a comment is only counted once per person, and you won't need to do it multiple times.

Proper Flagging Guidelines: Every site has a different commenting policy - be sure to review the policy for this site before flagging comments. In general these types of comments should be flagged:

  • Spam
  • Ones violating this site's commenting policy
  • Clearly unrelated
  • Personal attacks on others
Comments should not be flagged for:
  • Disagreeing with the content
  • Being in a dispute with the commenter

Popular Comment Threads

 Local Weather 
Search archives:

Copyright © 2020 Express Publishing Inc.   Terms of Use   Privacy Policy
All Rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Express Publishing Inc. is prohibited. 

The Idaho Mountain Express is distributed free to residents and guests throughout the Sun Valley, Idaho resort area community. Subscribers to the Idaho Mountain Express will read these stories and others in this week's issue.