Friday, July 19, 2013

Made for fun

    When the Sun Valley Lodge opened its doors in 1936, the Sun Valley area became wired for fun and commerce. Even prior to 1936, Guyer Hot Springs Resort in Warm Springs Canyon drew people who wanted to enjoy the place.
    Union Pacific Railroad Chair Averell Harriman developed the lodge and skiing in Sun Valley to create a glamorous destination mountain resort, a powerful attraction at the end of the railroad line for fun-seeking adventurers.
    Bill Janss, the resort’s second owner, expanded activities to include both performing and visual arts. Resort-owned properties became regular venues for both indoor and outdoor concerts.
    Earl Holding, whose company still owns the resort, greatly enhanced the resort’s musical and athletic traditions by building the amazing Sun Valley Pavilion for summer concerts and performances.
    Events of all kinds that appeal to people of many different ages are as essential to the economic success of the place today as they were when the resort first opened its doors. Sustain Blaine, a local economic development group, reported that 16 local events had a total positive economic impact of $48 million in 2011.
    When people complain about the crowds or noise generated by local events, as a vocal minority has in the wake of the MASSV concert gathering at River Run, they need to remember that Harriman didn’t develop a resort where silence ruled. Neither he nor any other owner has ever placed “No whooping it up” signs on the ski runs, at the ice rink or performance venues.
    Nearly 77 years later, this hasn’t changed. The Sun Valley area is and should continue to be a place for joyous—and often noisy—celebrations of life and the outdoors.

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The Idaho Mountain Express is distributed free to residents and guests throughout the Sun Valley, Idaho resort area community. Subscribers to the Idaho Mountain Express will read these stories and others in this week's issue.