Friday, November 1, 2013

Tennis Channel films former pro in valley

Episode features Mats Wilanderís traveling program

Express Staff Writer

    The Tennis Channel filmed an episode of “Tennis Channel Academy” this week in Ketchum, profiling former No. 1 player Mats Wilander’s traveling tennis-teaching program.
    Crews took footage of Wilander—a longtime Wood River Valley resident—Wednesday and Thursday at Zenergy Health Club and Spa.
Wilander won seven Grand Slam championships during his career. He has spent three months a year for the past four years traveling the United States in an RV with his “Wilander on Wheels” program. When he’s in Sun Valley, Wilander often teaches tennis at Zenergy.
    Wilander said he teaches tennis with a “no drama, low-key approach” in the clinics he runs with Wilander on Wheels Chief Operating Officer Cameron Lickle. He said he considered the program to be an idea that was more of a joke than anything at first because he never considered organizing something like it.
Tennis Channel producer Nitin Varma said the unique nature of Wilander’s program, which travels all over the country, played a major role in the channel reaching out to Wilander.
    “We noticed that Wilander was doing Wilander on Wheels and it was something different,” Varma said. “Usually, you see retired players creating an academy and staying in one place. That’s one of the big reasons we’re here.”
Varma said the purpose of Tennis Channel Academy is to show professional players different styles and approaches to the game.
    “There’s no blueprint for how tennis should be taught,” Varma said. “Everyone has different styles and beliefs, which is what we try to show in this series by bringing all the different thoughts together so people can choose what to bring to their game.”
    Wilander, 49, said that much of his motivation to teach the clinics comes from the joy people get through learning tennis from him and Lickle. Additionally, he said he tries to promote Sun Valley as much as possible when he’s out on the road.
    “We would really like to drum up more interest in Sun Valley and do clinics here,” Wilander said. “We want people to come visit us, see us, add a little bit to the town, economy and lifestyle. It would be really nice to see more people come and visit.
    “The ultimate goal for me is to build awareness for Sun Valley. I try to promote the place as much as I can.”
    Wilander said he has no set criteria for how he picks the destinations where he teaches.
    “We are willing to go anywhere,” he said. “We prefer to go to places where people don’t come into much contact with professional sports. Wherever people feel they need or want us, where the program is flourishing or needs help, or where an instructor wants to get his players more enthused about playing, that’s where we try to go.”
    The Tennis Channel has not set an air date for Wilander’s episode, but Varma told the Mountain Express it will air after the Australian Open is completed on Jan. 26, 2014.
Eric Avissar:

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