Wednesday, September 25, 2013

Candidate says he is ‘in love’ with Ketchum

Brennan Rego to challenge for City Council

Express Staff Writer

    Ketchum resident Brennan Rego is one of seven candidates running for two seats on the Ketchum City Council.
    Rego is a senior editor at Concierge Q, a travel website. He said much of his motivation to run for the City Council was based on his experiences covering the city government as a reporter for the Idaho Mountain Express.
    “I went to many Ketchum City Council meetings, and eventually I started wondering if I was sitting in the right seat of the room to really make a difference,” Rego said.
    He said he has spent a substantial amount of time planning his candidacy after deciding to run for office in June.

I started wondering if I was sitting in the right seat
of the room to really make a difference.”

Brennan Rego

    “I’m running because I love this town,” he said. “Honestly, what I learned while reporting for the Mountain Express broke my heart a little bit. We have an incredible place here and an incredible community. I just think certain elements are out of tune right now. We have to make certain tweaks that will make us competitive with other resort towns.”
    Rego lived in Warm Springs canyon after moving from Guatemala at the age of 2. He graduated from Stanford University after studying Western European language and linguistics. He also has a degree in culinary arts from the California Culinary Academy.
    If Rego earns a seat on the council, he said he will work to improve the relationship between the Ketchum and Sun Valley city councils.
    “We’re facing a bit of a flare-up between Ketchum and Sun Valley,” he said. “There are certain issues the two cities can’t quite come together on. It’s important to get someone in there who has developed relationships with the people involved and can speak with them productively.”
    Rego also said improving the local economy will be the cornerstone of his platform.
    “We’ve got the infrastructure, but we got to elevate our number of visitors. We’re talking about inflating the balloon back to the point of where it’s plump and where businesses aren’t struggling or closing.”
     Additionally, he hopes to improve the Sun Valley Marketing Alliance, which has seen its funding cut by the city of Sun Valley. He also said it is also important to replace an old aerial-ladder fire truck now shared by Sun Valley and Ketchum. Sun Valley has earmarked some money that might have gone to the Marketing Alliance to go toward buying a new fire truck.
    “We need to get Sun Valley on board with the Marketing Alliance,” he said. “At the same time, it’s important to get the new fire truck.”
    Rego said he has a worldly view from traveling around the globe, but will always consider Ketchum his hometown.
    He said, “I’m unconditionally in love with this town. It’s one of a kind.”

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