Wednesday, February 13, 2013

Sun Valley OKs $250K marketing contract, again

Approval comes after months of negotiation

Express Staff Writer

The Sun Valley City Council has renewed a contract for services with the Sun Valley Marketing Alliance, voting unanimously to give the organization $250,000 in fiscal 2013—$106,000 less than it did last year.

The council approved the contract at a meeting Thursday, Feb. 7, after several months of negotiations with the Marketing Alliance and more than four months past the Oct. 1 beginning of the fiscal year.

“We’ve been working on a month-to-month basis with the city [so far this fiscal year] and this just obviously formalizes our agreement,” Marketing Alliance President Arlene Schieven said in an interview after the meeting. “It’s good to have the contract in place.”

The main sticking point to the negotiations was whether the contract should require the Marketing Alliance to include hyperlinks to nonmember businesses’ websites on its online directory of local businesses. On Dec. 6, the council voted 3-1 to approve a version of the contract in which all business websites would be listed, but nonmembers’ websites would not be hyperlinked.

At a Jan. 3 council meeting, Schieven asked the council members if they would be willing to amend the approved contract to allow the organization to list only member websites. She said it is hard to control which websites are hyperlinked because some web browsers link website addresses automatically. She also said that listing all the websites, but only hyperlinking some of them, would result in an inconsistent experience for those who access the directory.

Councilman Nils Ribi opposed that change, but the others supported it. On Thursday, Ribi voted to approve the contract, saying he generally supports the Marketing Alliance’s efforts to market the area outside of Blaine County, but that some of the ways the organization does so “make no sense.”

“I’m just really, deeply concerned that an organization funded to provide tourists with local information is not providing visitors with that information,” he said.

Councilman Bob Youngman said that next year, the Marketing Alliance should present the contract to the council earlier. Schieven said that shouldn’t be a problem.


Sun Valley appoints new board representative

At a meeting Thursday, Feb. 7, the Sun Valley City Council appointed Chuck Rumpf to represent the city on the Sun Valley Marketing Alliance board. Rumpf is the business manager at Boulder Financial Alliance and will succeed former representative Brooke Wojcik, who resigned in late September. At that time, Wojcik cited “council decisions” and “personal reasons” as reasons for her resignation, which she submitted after the council voted in August to reduce the city’s support of the organization from $356,000 to $250,000 for fiscal 2013. Wojcik said the council members wanted a representative who would “bow and bend to their every whim.” She said that person “is not her.” Rumpf said his focus as the city’s representative will be to ensure that the Marketing Alliance board follows the council’s direction. Rumpf also said he will not resist the council’s leadership. “I’ll exercise common sense,” he said. “But if I have a question, I’ll ask the council for direction.”'

Brennan Rego:

About Comments

Comments with content that seeks to incite or inflame may be removed.

Comments that are in ALL CAPS may be removed.

Comments that are off-topic or that include profanity or personal attacks, libelous or other inappropriate material may be removed from the site. Entries that are unsigned or contain signatures by someone other than the actual author may be removed. We will take steps to block users who violate any of our posting standards, terms of use or any other policies governing this site. Use of this system denotes full acceptance of these conditions. Please review the full rules governing commentaries and discussions. You are fully responsible for the content that you post.

The comments below are from the readers of and in no way represent the views of Express Publishing, Inc.

You may flag individual comments. You may also report an inappropriate or offensive comment by clicking here.

Flagging Comments: Flagging a comment tells a site administrator that a comment is inappropriate. You can find the flag option by pointing the mouse over the comment and clicking the 'Flag' link.

Flagging a comment is only counted once per person, and you won't need to do it multiple times.

Proper Flagging Guidelines: Every site has a different commenting policy - be sure to review the policy for this site before flagging comments. In general these types of comments should be flagged:

  • Spam
  • Ones violating this site's commenting policy
  • Clearly unrelated
  • Personal attacks on others
Comments should not be flagged for:
  • Disagreeing with the content
  • Being in a dispute with the commenter

Popular Comment Threads

 Local Weather 
Search archives:

Copyright © 2020 Express Publishing Inc.   Terms of Use   Privacy Policy
All Rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Express Publishing Inc. is prohibited. 

The Idaho Mountain Express is distributed free to residents and guests throughout the Sun Valley, Idaho resort area community. Subscribers to the Idaho Mountain Express will read these stories and others in this week's issue.