Wednesday, December 5, 2012

Magic powder

Celebrate skiing at the Powder Festival

Express Staff Writer

    No need to wait for a date to offer an invite, the 2012 Sun Valley Powder Festival is all about bringing unique people with a common passion together for a little skiing, a little dancing and a lot of reminiscing with friends new and old.
    “The Powder Dance will once again be the most outrageously unique event of the year. I am wondering if we will see any of those bizarre English hats similar to what we saw at Princess Kate’s wedding,” speculates organizer Jake Moe, one of the pair of Moe brothers who founded Powder magazine in Sun Valley.
    The fun starts Thursday, Dec. 6, at the Cornerstone Bar and Grill for a laser light show and where Powder to the People wrist bands will be available for purchase and will serve as the ticket to the weekend of events.
    Powder players will convene on Friday morning, Dec. 7, to tackle the runs on Bald Mountain. Later that night, the most unusual outfits of the season will be on display en route to the Powder Prom at the Limelight Room at the Sun Valley Resort with music by the hit band from Salt Lake City, Marmalade Hill.
    Capt. Powder will mix and mingle with the crowd, seeking the best costumed, who will be entered to win prizes such as a new pair of powder skis from K2 and clothing from Scott Sports. The infamous photo booth (and our own infamous photo man, Willy Cook) will be available to strike a pose.
    Saturday morning, attendees will be back on Baldy for a special event, In Search of the Perfect Turn, which is free and open to all ages. Starting at 1 p.m., judges Bobbie Burns, Pat Bauman and Roger Bergdahl will seek the best male and female ski carvers to win new skis. The finalists will be filmed in slow-motion video and that video will be shown at the awards party at Apples at 3:30 p.m. where the (Powder) pig (roasted) will be ready for the feast.
    The Smith Optics Film Festival will start Saturday at 6:30 p.m. in the Ketchum Town Square, with music, fire pits and video action back to 1967. End the night at Whiskey Jacques’ on Ketchum’s Main Street with the Pop Cult Kids. Sunday morning, starting at 8:30 a.m., Starbucks hosts the after party with strong coffee and breakfast sandwiches and story swapping.
    Jake Moe said the success of the 40th anniversary of Powder last year inspired him to devote the last five months to planning this event.
    “Basically, the folks of the Wood River Valley know how to live life to the fullest, with energy and exuberance, whether skiing, cycling, fishing or hiking, and of course they know how to celebrate and party. It was my thought to put together a really great celebration that the locals could have fun with and the folks from Seattle, Portland, Boise, Twin and Idaho Falls could also join in and participate in that zest for life.”

The festivities:
What: Jake Moe and Captain Powder (aka Dave Moe), the founders of Powder magazine, bring together the cast of characters that reflects the uniqueness of the ski bums that created the iconic brand. Each of the skiers, photographers and writers of the very first issue of Powder magazine will be honored.
How: $20 for locals at

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