Idaho Mountain Express: No plans made for LOT funds

Friday, October 19, 2012

No plans made for LOT funds

The increased 1 percent LOT for increased air service is a good idea, but at present there is no plan for marketing the air service, no organization to implement a plan if it existed and no hope of forming a decent organization to administer the LOT money in the next few weeks, given the state of north valley governments. Fly Sun Valley’s goal to bring 3,000 new visitors from Seattle and Los Angeles in 2013 is impossible. That’s three months from now.

Do you think that November LOT approval, which will not yield money until almost a year later, is a good idea without a marketing plan? Do you think we should borrow money until LOT money comes in? And do you think people will jump into newly created seats when it has been repeatedly demonstrated that people don’t even know our resort area exists?

Approving the LOT this year amounts to shooting first, aiming second. Let Fly Sun Valley take another year to formulate an accountable organization and a plan to spend $3 million per year to bring more visitors here from Seattle and Los Angeles. Let’s see how SkyWest’s new aircraft with their additional seats work for us in the meantime.

Jima Rice

Blaine County
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