Wednesday, August 29, 2012

Marketing Alliance was betrayed

I am outraged over the decision of the Sun Valley City Council to cut funding for the Sun Valley Marketing Alliance.

Forget the prior cooperative agreement set forth between Sun Valley and Ketchum to support the Marketing Alliance and the prior decisions initiated by the Sun Valley City Council to establish the Marketing Alliance in the first place. By cutting the necessary funding, Sun Valley has effectively hurt all the businesses in the valley trying to survive by making us a non-player in resort destinations.

You have effectively thrown the Marketing Alliance under the bus after only a year of its efforts. One year is not enough time to reestablish a resort that is literally unknown and currently appeals only to baby boomers. The Marketing Alliance has made strides to change that perception. But I’m sure Councilman Bob Youngman feels he can do a better job of marketing our area.

We are a “major league” destination acting as a “minor league” player thanks to the recent efforts of the Sun Valley City Council. In my opinion, you pay for marketing expertise. It’s obvious Sun Valley thinks little of the efforts of the Marketing Alliance. The impact on the citizens in the valley will be that more closures of necessary services and businesses will follow.

Warren Benjamin


About Comments

Comments with content that seeks to incite or inflame may be removed.

Comments that are in ALL CAPS may be removed.

Comments that are off-topic or that include profanity or personal attacks, libelous or other inappropriate material may be removed from the site. Entries that are unsigned or contain signatures by someone other than the actual author may be removed. We will take steps to block users who violate any of our posting standards, terms of use or any other policies governing this site. Use of this system denotes full acceptance of these conditions. Please review the full rules governing commentaries and discussions. You are fully responsible for the content that you post.

The comments below are from the readers of and in no way represent the views of Express Publishing, Inc.

You may flag individual comments. You may also report an inappropriate or offensive comment by clicking here.

Flagging Comments: Flagging a comment tells a site administrator that a comment is inappropriate. You can find the flag option by pointing the mouse over the comment and clicking the 'Flag' link.

Flagging a comment is only counted once per person, and you won't need to do it multiple times.

Proper Flagging Guidelines: Every site has a different commenting policy - be sure to review the policy for this site before flagging comments. In general these types of comments should be flagged:

  • Spam
  • Ones violating this site's commenting policy
  • Clearly unrelated
  • Personal attacks on others
Comments should not be flagged for:
  • Disagreeing with the content
  • Being in a dispute with the commenter

Popular Comment Threads

 Local Weather 
Search archives:

Copyright © 2020 Express Publishing Inc.   Terms of Use   Privacy Policy
All Rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Express Publishing Inc. is prohibited. 

The Idaho Mountain Express is distributed free to residents and guests throughout the Sun Valley, Idaho resort area community. Subscribers to the Idaho Mountain Express will read these stories and others in this week's issue.