Wednesday, July 25, 2012

MASSV changed Ketchum’s image

I want to thank Ketchum for throwing the most incredible party I've seen in Idaho. This can be proven by the "MASSV Music Fest revamps Ketchum's image" on the cover of the Boise Weekly. MASSV most definitely changed my view of Ketchum.

I am 23 years old and I came with a group of friends from Boise. As a native Idahoan, I've heard that the Sun Valley area was for wealthy, older people from out of state. Now we feel like Ketchum is friendly, inviting, hip, progressive and most of all, fun! You must have forward-thinking and creative city officials to throw such an amazing event. Your mayor is a rock star! Ketchum knocked it out of the park with MASSV.

My boss, an owner of a large Boise company, was there with his young children, having a blast. MASSV targeted the 15- to 30-year-old crowd with cutting-edge music, funky art and an audience participatory festival, but managed to be family-friendly and had something for all.

Keep it up, Ketchum. The youth and young adults of the rest of Idaho love you for this.

Cody Lott


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