Wednesday, July 18, 2012

MASSV was an awesome festival

After recently returning home from MASSV, I felt compelled to share my opinions about the festival. I have experienced roughly 20 years of outdoor festivals, and have been DJing publicly in Boise, Idaho, for nearly the same amount of time. I've had some great times for sure. But I also had become somewhat apathetic about the whole thing. That was until I attended MASSV this weekend. Words do no justice to the great time that I had, but I'll do my best to explain.

Ketchum is a lovely town, the residents are kind and inviting. I felt welcome whether I was at the festival, talking to locals or enjoying what the local businesses had to offer. Ketchum's hospitality, coupled with the natural beauty of the area, made for ideal festival conditions. Me, my wife, our daughter and her friend (both teenagers, going to their first event of this kind) felt that the party itself far exceeded all expectations we had. The event was well-organized, attendance was great and diverse (we talked with people from all over the country), attendance felt more important than profit and promoter-staff commitment to everyone's quality of experience felt like a priority.

Much of what I had been missing from outdoor festivals, I happened to find at this one. MASSV recharged my batteries and reminded me why I began loving festivals in the first place. Undoubtedly, I will once again slip into apathy, but I hope that it's nothing more than a brief interlude between the next MASSV party.

Ketchum, I hope you realize you got something special with this and can see, as I and many others do, that this is just the beginning for MASSV—it will only get bigger and better. Hoping to be there next year around the same time.

Paul Lloyd


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