Wednesday, June 13, 2012

Marketers woo mountain-bike media

Industry professionals to be in Sun Valley next month

Express Staff Writer

More than two dozen mountain-bike industry professionals will be in Sun Valley next month during the Bike magazine industry summit.

Six members of Bike's editorial staff plus 22 members of the bike industry representing top manufacturers will roll in July 9 to take in the valley's mountain biking offerings for four days.

While here, they'll gather editorial content about Sun Valley, take stock photos, review local products and spend time on the trails in the Sun Valley and Sawtooth areas, said Arlene Schieven, Sun Valley Marketing Alliance president and chief marketing officer.

She said attendees will also be blogging and posting to their social channels about their visit.

The idea is to promote the area to that target audience, said Greg Randolph, the alliance's director of public relations and social media.

"Bringing Bike magazine to Sun Valley is another great opportunity to expose core influencers and opinion leaders to the Sun Valley experience," he said. "As a part of our strategy to regain core credibility, this group represents not only the leading lifestyle mountain bike magazine in the country but also the key brands in the bike industry. What these people think matters and the editorial opportunities which come from this will add more momentum to our current efforts.

"Much like hosting Powder magazine and Transworld Media this past winter, connecting with these communities establishes relationships which will help us get the word out that Sun Valley is awesome."

More mountain exposure

Representatives from Outside magazine are doing a photo shoot in the Sun Valley area, June 12-14.

Featured in the photos will be locals "who really speak to the outdoor, innovative and active side of Sun Valley," Randolph said.

The Sun Valley area has colored the pages of many magazines and catalogs recently, including Martha Stewart Real Weddings special issue, Eddie Bauer, Columbia Sportswear, Hewlett-Packard, title nine sportswear, Trek bicycles and Woolrich.

Rebecca Meany:

About Comments

Comments with content that seeks to incite or inflame may be removed.

Comments that are in ALL CAPS may be removed.

Comments that are off-topic or that include profanity or personal attacks, libelous or other inappropriate material may be removed from the site. Entries that are unsigned or contain signatures by someone other than the actual author may be removed. We will take steps to block users who violate any of our posting standards, terms of use or any other policies governing this site. Use of this system denotes full acceptance of these conditions. Please review the full rules governing commentaries and discussions. You are fully responsible for the content that you post.

The comments below are from the readers of and in no way represent the views of Express Publishing, Inc.

You may flag individual comments. You may also report an inappropriate or offensive comment by clicking here.

Flagging Comments: Flagging a comment tells a site administrator that a comment is inappropriate. You can find the flag option by pointing the mouse over the comment and clicking the 'Flag' link.

Flagging a comment is only counted once per person, and you won't need to do it multiple times.

Proper Flagging Guidelines: Every site has a different commenting policy - be sure to review the policy for this site before flagging comments. In general these types of comments should be flagged:

  • Spam
  • Ones violating this site's commenting policy
  • Clearly unrelated
  • Personal attacks on others
Comments should not be flagged for:
  • Disagreeing with the content
  • Being in a dispute with the commenter

Popular Comment Threads

 Local Weather 
Search archives:

Copyright © 2022 Express Publishing Inc.   Terms of Use   Privacy Policy
All Rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Express Publishing Inc. is prohibited. 

The Idaho Mountain Express is distributed free to residents and guests throughout the Sun Valley, Idaho resort area community. Subscribers to the Idaho Mountain Express will read these stories and others in this week's issue.