Friday, May 4, 2012

Retooled festival to debut in July

Electronic dance event gets approval

Express Staff Writer

A new music and art event this summer will go forward, but with a change of focus following the recent death of one of its Boise-based organizers.

The Ketchum City Council on April 26 approved a waiver of special-event application fees, use of city services and coverage under the city's insurance policy for MASSV: Music and Art Showcase—Sun Valley. The electronic dance music event, planned for July 13-14, was geared to the under-21 crowd. City leaders were excited about the possibility of attracting a younger demographic to the valley.

Now, event organizers are planning a broader-based lineup while still retaining the event name and headline performers, Ghostland Observatory and Beats Antique.

"We're going to have some reggae and mellow hip-hop," organizer Brent Russell said Tuesday.

The retooling will mean less electronic dance music but more funk, Americana, blues and "conscious hip hop," he said. The goal still is to appeal to a younger demographic, but slightly expanded, to the under-30 crowd.

"It's still geared toward youth," Russell said, but added, "We decided to go more mainstream. Hopefully, it will appeal to everyone."

Ketchum will close part of Main Street, between Sun Valley Road and Second Street, from about 8 p.m. to 2 a.m. both nights. The city will waive its noise ordinance at the Simplot lot until 11:30 p.m. and on Main Street until 2 a.m.

Ketchum resident Phyllis Shafran said at the meeting that she hopes neighbors will be offered a chance to weigh in on the event and its impacts on them, and said the city should have given more public notice before taking any action on it.

Mayor Randy Hall said the timeline needs to be expedited so organizers could start selling tickets.

Rebecca Meany:

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