Wednesday, March 14, 2012

‘Nobody Cares’

But Hailey producer Josie Pusl (hearts) this film

Express Staff Writer

The film about love-insecure Bob Rockefeller was shot around Boise. Co-producer Josie Pusl, daughter of artist Trudi McGonigal, grew up in Hailey and graduated from Wood River High School. (For a synopsis, C3.) Courtesy photo from the film “Nobody Cares”

Josie Pusl cares a lot about her fourth film, "Nobody Cares." The Hailey native is bringing the film she co-produced with writer and director Travis Swartz for friends and family to see as part of the maiden voyage of the Sun Valley Film Festival. Here's a stream of consciousness about the quirky comedy from the former Wolverine, who lives in Boise.

"As a producer I've been involved with this film from day one—development, pre-production, production, post-production and now distribution. I guess you can say I'm like the manager of the film. I studied communications and video production at BSU and always knew I wanted to make films. I just started helping out on film projects in any way I could, and after working doing many different jobs, I realized that I wanted to produce.


"This is the fourth feature film I've produced. I've also produced and co-produced several shorts. I've been doing this for about 13 years now.

"Years ago, Travis Swartz made a short film with a similar premise. I saw it and really liked it, so when he approached me with the idea of turning it into a feature film I was totally on board. Where he gets these ideas, nobody knows. Everyone except the lead actress, Vanessa Hopkins, is from Boise. Vanessa came in from Los Angeles. The film was shot in and around Boise.

I'm excited about the [Sun Valley Film Festival] and think it's long overdue. I would have loved to have something like this to participate in [growing up]. Even though I haven't lived in the valley for nearly 20 years, my family is still there so I will always have a connection. The film screened at the Eastern Oregon Film Festival in La Grande, Ore., and at the Northwest Filmmakers Festival in Portland, Ore. This is the official Idaho premiere, though."

If you care about Bob:

"Nobody Cares" will be shown at the Sun Valley Opera House, Saturday, March 17, at 5 p.m. Tickets are $10 and can be found at the festival website as

Preview it at:

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