Wednesday, December 28, 2011

Exergy brings back women’s bike racing to Idaho

Stage race near Boise this May


Boise-based Exergy Development Group, an industry leader in renewable energy innovation, on Dec. 15 announced plans to sponsor a new international ladies pro-cycling race in Idaho, May 24-28, 2012.

It will resemble the Hewlett Packard Women's Challenge that ended in 2002 after many years of successful women's bike racing in the Gem State.

Titled the Exergy Tour, the new stage race is expected to become one of the most significant international pro-cycling events on the ladies' calendar. It will be the only ladies race in North America in 2012 with a 2.1 designation by the Union Cycliste Internationale (UCI).

The world's top women cyclists and teams are expected to compete. The Exergy Tour is positioned on the race calendar as one of the last to provide international ranking points crucial in qualifying for the upcoming Olympic Games.

This year's five-day race in May will include alpine, high desert and sprint stages highlighting Idaho's scenery and its welcoming communities, according to the Dec. 15 press release from Exergy.

Plans call for the Exergy Tour to grow quickly to a seven-stage event over eight days, incorporating other stage venues throughout Idaho.

The inaugural Exergy Tour of 2012 will showcase Idaho's capitol and the surrounding Treasure Valley. The city of Boise will play an anchor role in this inaugural year, with other host city locations to be announced in early 2012.

"The Exergy Tour shall showcase the power and excitement of women's professional cycling and its growing influence globally, while working at all levels to engage our communities in teaching young girls the benefits that individual and team sports competition can bring throughout their lives," said James Carkulis, CEO of the Boise-based Exergy Development Group.

USA Cycling President Steve Johnson said, "Thanks to the support of Exergy we now have, for the first time in many years, a world-class, UCI women's stage race in the U.S."

Medalist Sports will oversee the competition and technical production of the Exergy Tour, plus the development of the local organizing committees in each start and finish venue. Medalist also manages the USA Pro Cycling Challenge in Colorado and the Tour of Utah.

H2 BrandWorks, a Boise-based sports marketing and brand strategy company, has been contracted to manage overall marketing, communications, event and title sponsor support for the Exergy Tour.

Volunteer registration is now open for the Exergy Tour, and sponsorship opportunities are available. An estimated 1,500 volunteers will be needed to assist the 5-day Tour in various functions and positions.

For more details, or to register to volunteer for the Exergy Tour, visit ExergyTour.com. Official event logo and an improved Web site are set to be unveiled in January.




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