Idaho Mountain Express: 40 years and counting for Powder magazine

Friday, December 2, 2011

40 years and counting for Powder magazine

Parties and hot dog contest in Sun Valley

Next week is a big one for Powder magazine.

The publication celebrates its 40th anniversary issue with parties and get-togethers in the place where "the skier's magazine" was born in 1972—Sun Valley Resort.

The anniversary weekend begins Friday, Dec. 9 with the Powder Prom in the Sun Valley Inn Limelight Room. A prom "king" and "queen" will be crowned based on dress and overall performance.

Winners of the top prom prizes will claim outerwear from Eddie Bauer First Ascent and a day of helicopter skiing with Sun Valley Helicopter Ski Guides. Tickets are $20 per person, with proceeds going to the Sun Valley Ski Education Foundation. You must be 18 years or older to gain admittance.

Saturday's activities include a hot dog contest on Baldy and a visit to Ketchum's Ochi Gallery in the evening where Powder magazine covers will be showcased and put up for sale, with proceeds going to the SVSEF. Another Powder Party will close Saturday's activities.

Visit www.powdermag.com/40th for more details about a weekend that celebrates the publication started here by brothers Dave and Jake Moe.

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