Friday, September 30, 2011

For Mountain Rides, changes and success


By MOUNTAIN RIDES TRANSPORTATION AUTHORITY

Visitors to resort communities have learned to expect convenient public transportation. The same can be said for local residents or out-of-town business owners who may be seeking to relocate. Equally important is the expectation of local business owners for public transportation to deliver customers. Here in Sun Valley, Mountain Rides satisfies all those expectations.

Ridership on the free routes in Ketchum and Sun Valley has increased 10 percent this year and is on track to total nearly 300,000 rides. In addition, during key holiday weekends and major events, Mountain Rides adds special-occasion buses—again, free to users. These services vastly improve the quality of the experience for guests and locals alike.

Mountain Rides also operates the Valley Route from Bellevue, through Hailey and north to Ketchum and Sun Valley. Ridership on this fare-based route has increased more than 30 percent this year with a projected total of more than 170,000 rides. This cost-effective transportation solution serves visitors and locals—whether they are skiers, workers, students or seniors. These rides combine for an annual elimination from state Highway 75 of more than 2 million single-occupant-vehicle miles and the saving of 75,000 gallons of fuel. Additional benefits are reduced air pollution, less congestion on city streets and more available downtown parking.

Mountain Rides maintains a fleet of fee-based vanpools that are used by employees to commute from beyond the Wood River Valley. For employers, your support of this effort translates into an increased field of potential employees and a significant employee benefit. This year, Mountain Rides added a vanpool route to the College of Southern Idaho, thus providing valley residents with an opportunity to partake in continuing education that might not otherwise be available.

Mountain Rides was conceived and formed as a regional multi-modal transportation authority. In addition to the fixed-route bus and van service we provide throughout the valley, we are actively involved in programs such as Safe Routes to School, Smart Moves, Ride Share, Errand Run, Bike Share and many others that promote environmentally friendly modes of travel.

All of this would be impossible without the generosity of our funding partners. These partners include the cities of Ketchum, Sun Valley and Hailey, Blaine County and Sun Valley Co., along with many other private businesses.

Our staff and management are always involved in decision-making with an eye to reducing operating costs. In the current sluggish economy, those decisions may include some minor adjustments to our routing and scheduling. But through it all, we continue to focus on being the most efficient public transportation service in Idaho while maintaining the highest possible standards of service and reliability.

We appreciate your continued support and ask that you please be a part of the transportation solution—give Mountain Rides a try.

The Mountain Rides Transportation Authority board of directors consists of Peter Everett (Ketchum), Curtis Kemp (Ketchum), Nils Ribi (Sun Valley), Mark Gilbert (Sun Valley), Jim Jaquet (Blaine County), Susan McBryant (Hailey), Joe Miczulski (Bellevue) and Steve Wolper (at-large).




About Comments

Comments with content that seeks to incite or inflame may be removed.

Comments that are in ALL CAPS may be removed.

Comments that are off-topic or that include profanity or personal attacks, libelous or other inappropriate material may be removed from the site. Entries that are unsigned or contain signatures by someone other than the actual author may be removed. We will take steps to block users who violate any of our posting standards, terms of use or any other policies governing this site. Use of this system denotes full acceptance of these conditions. Please review the full rules governing commentaries and discussions. You are fully responsible for the content that you post.

The comments below are from the readers of mtexpress.com and in no way represent the views of Express Publishing, Inc.

You may flag individual comments. You may also report an inappropriate or offensive comment by clicking here.

Flagging Comments: Flagging a comment tells a site administrator that a comment is inappropriate. You can find the flag option by pointing the mouse over the comment and clicking the 'Flag' link.

Flagging a comment is only counted once per person, and you won't need to do it multiple times.

Proper Flagging Guidelines: Every site has a different commenting policy - be sure to review the policy for this site before flagging comments. In general these types of comments should be flagged:

  • Spam
  • Ones violating this site's commenting policy
  • Clearly unrelated
  • Personal attacks on others
Comments should not be flagged for:
  • Disagreeing with the content
  • Being in a dispute with the commenter

Popular Comment Threads



 Local Weather 
Search archives:


Copyright © 2020 Express Publishing Inc.   Terms of Use   Privacy Policy
All Rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Express Publishing Inc. is prohibited. 

The Idaho Mountain Express is distributed free to residents and guests throughout the Sun Valley, Idaho resort area community. Subscribers to the Idaho Mountain Express will read these stories and others in this week's issue.