Wednesday, April 6, 2011

Another idea for visitor center

Ketchum's Urban Renewal Agency has had the grace to revise its RFP for rental space near the Town Plaza adjacent to the visitor center.

This letter offers a summary draft plan for the space. If you would like to see the entire draft, I'm at

The existing space, perhaps called "Ketchum: A Quality-of-Life Place," could be used to showcase Ketchum life—to convey the message that Ketchum is so beautiful, so diverse in its opportunities, so rich in its sense of community, so replete with arts and culture, so interested in growing its outreach and diversity, so full of recreational opportunities, so supportive of business diversity, so "balanced" in its approach to life that you would love to, and should, be living here.

The space, staffed and run by Ketchum's CDC, would display locally created products, short videos, historical artifacts and evocative photos to engage visitors in our history, businesses, recreation, culture, nonprofit groups and attractions from Stanley to Craters of the Moon. It would provide free coffee and tea, comfy chairs—and dovetail completely with the goals of the visitor center.

Designed and operated well, the space would bring visitors back, attract older visitors to move here, attract young people to move here for work or to start businesses, and encourage location-neutral business owners to relocate here.

Jima Rice


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