Seven-year Smith Optics employee Greg Randolph is leaving his post as public relations manager to join the fledgling, publicly funded Sun Valley Marketing Alliance.
Starting Feb. 25, Randolph will manage the alliance's local operations, meaning the visitor center at 491 Sun Valley Road and the Sun Valley Chamber of Commerce. Alliance board President Jake Peters said Randolph will also head public relations for the alliance, bringing his 1,665 media contacts to the table.
"PR is profoundly and deeply what he does," Peters said.
Randolph won't be the only change to the visitor center. The alliance has announced plans to knock down some walls, opening up the building's now-partitioned interior. Video monitors would then hang from the rafters, with some playing video stories about the area and others flipping through historic photos of the country's first destination ski resort, Sun Valley.
Peters said plans are also under way to put computer monitors in the Friedman Memorial Airport terminal and in the Sun Valley Village mall, allowing visitors to speak face to face with visitor center staff in Ketchum. Also, the Ketchum Urban Renewal Agency, which owns the visitor center building, announced Wednesday that it's looking for a food-and-beverage vendor to occupy 1,200 square feet of the ground floor previously used by staff.
Randolph has scheduled a meeting for the chamber's 460 members on March 1 to discuss his plans for local operations.
Randolph's position is below that of the chief marketing officer. Candice Pate is the interim CMO in charge of marketing the Sun Valley resort area, which is the reason the alliance was created.
Trevon Milliard: email@example.com