Wednesday, December 22, 2010

The Advocates celebrate 20 years

New logo and tagline freshen up appeal

Express Staff Writer

The Advocates is commemorating its 20th year with a new logo design.

The Hailey-based Advocates for Survivors of Domestic Violence and Sexual Assault unveiled a new logo and tagline, "Speak Out. Stop Domestic Violence," to commemorate the nonprofit organization's 20th year. For two decades, the Advocates have worked to prevent domestic violence and sexual assault in the Wood River Valley through education, a shelter and supportive services.

"It's been awhile and over 10 years for the last logo and tagline," Executive Director Tricia Swartling said. "It's a little tired. We needed something that stood out more and had a broader appeal. This is more hip, edgy and noticeable."

She said the new logo and tagline are a strong call to grab people's attention and prompt them into action. The old logo featured a house caricature with the phrase "a place to go" and the old tag line was "helping people build safe lives."

In addition, the Advocates recently received a $20,000 grant from the Wood River Women's Charitable Foundation. The money will be used to fund the startup of a nonprofit business that will help fund their services and train domestic-violence and sexual-assault survivors for long-term employment. The grant funded the hiring of Indian Creek resident Susan Fierman as social venture project manager to identify and launch the new business.

Swartling said the plan had been considered for the past 10 years and things came together in the last year to do it.

"The big hope in the long run is we will have another stream of revenue and will not have to do as much fundraising," she said.

Sabina Dana Plasse:

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