After more than five years with only one grocery store in Ketchum, the former Williams Market building at Main and First streets is getting a thorough refurbishment by mountain-town entrepreneurs Mike and Roxanne Lawler.
The new establishment at the southern entry to town, called Roxy's after one of the proprietors, is scheduled to open in February. It has a spruced-up façade of corrugated galvanized steel, adding vibrancy to a corner of Ketchum that has been rather quiet during off hours for the nexStage Theatre and Wrapcity restaurant since the former grocery closed in fall 2005.
There is another Roxy's at the Aspen Airport Business Center in Colorado, about three miles east of downtown Aspen.
"The ABC [store] is a completely different scene," Roxanne Lawler said. "This space is going to be exciting because it's about twice to three times the space. It's a full-service grocery store—meat, seafood, a great deli, grab and go, lots of great healthy food, and we're going to have bulk foods."
Lawler said part of her goal for the new store, which will have nine aisles, is to deliver products common to many health-food stores that carry body products with natural ingredients.
"The best part is the parking lot," she said. "It's a convenience, which is an unusual thing in mountain towns. You can get in and out."
Lawler said a former mezzanine at the front of the store has been renovated to reveal a perfectly framed view of Bald Mountain.
"Inside, the windows let light in and views out," she said.
In recent days, workers under the supervision of builder Dan Young and architect Michael Doty have been busy applying fresh materials to the interior to "freshen it up and make it nice," Doty said.
"We're doing a refurbishment from the roof down. It's a big job," he said.
Lawler said the market will have a contemporary feel.
"It's high-tech, warehouse industrial—black and gray with corrugated steel and diamond plate—clean, streamlined and easy to shop. Like a box of Crackerjacks, there will be lots and lots of treasures. It's all about the surprise inside ... an exploration for people."
The Lawlers have lived in Park City, Utah, and Telluride, Colo., as well as Aspen. They plan to be back in Ketchum, where they have a house, when the store opens sometime in February.
"We've been doing the hops [between towns]," Lawler said.