Wednesday, September 22, 2010

Keep the sandwich signs

On the contrary and far from being trashy, sandwich-board signs show a vibrant and interesting community. They give our otherwise bank-dominated, sterile Main Street some diversity, character and charm that begs on peoples curiosity to explore our shops. We merchants and the town of Ketchum need every possible way to stimulate the local economy.

Sandwich-board signs signal that the store is open for business while highlighting each unique service and product. They reflect the store's personality, and are highly visible to drivers without craning one's neck, with no use of natural resources to do it.

When we spend money in our hometown, we are ensuring a job to someone who lives here, who could be the mom or dad of someone who goes to school here.

Ketchum merchants, let us band together to keep our community stimulated and nourished.

Julie Johnson


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