Friday, August 6, 2010

Our place is jumpin’!

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This is a fact, not a myth: This place is jumpin', alive with activities to meet every possible taste for summer fun.

The sum meaning of all this festivity is that the Wood River Valley has become a regional arts, cultural, entertainment and recreation sports center, drawing thousands of visitors of all ages in search of unique summer diversions.

The valley seems to have been the summer place for A-list marquee names—international violinist Itzhak Perlman, country superstar Garth Brooks, master comedian Steve Martin, singer-songwriters Carole King and James Taylor—plus the summer symphony with world-class musicians, the packed-house weekly Ketch'em Alive gatherings in Forest Service Park, the upcoming Wagon Days and Trailing of the Sheep festivals, along with performing theater, antique shows, bike races, music and relaxation in Ketchum's new downtown city park.

This isn't the time for anyone to be in the doldrums: The cumulative economic effect on the valley is bound to lift the spirits of those who've been hanging on hope for a turnaround.

A year-round economy is the ideal and a marketing dream. It also is a sure sign of the valley's maturing economic opportunities for small businesses that serve a rainbow of needs of residents and visitors alike.

It's also good business to remember to greet the growing influx of visitors with warm welcomes and good service.

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