Contrary to what's expected of a ski town, Sun Valley Resort is busiest in July and August. And the resort is fairing a "little bit" better in terms of room bookings for June through October compared to the same time last year.
The resort doesn't report specific booking numbers for its 510 rooms, but resort spokesman Jack Sibbach said summer business is looking up.
"We're fairly optimistic about the summer bookings," he said, later adding, "We see little signs—not big—but a few signs of more interest."
He said business should be better than last summer—a down season for the resort—but won't reach the impressive level of a couple of years ago.
"We don't think it's going to come back all at once and be gangbusters," Sibbach said.
While the summer as a whole looks promising, resort Night Manager Rick Hickman said room bookings for May are lagging behind the same month of 2009 by about 30 percent.
But, Sibbach said, "last-minute" bookings are coming in. And the first-ever Sun Valley Volleyball Classic will be occurring May 29-31 at the resort. Event organizers say they expect 1,000 participants and their families. The resort is offering package deals to participants and those attending the coinciding Colbie Caillat concert.
Sibbach said some people have taken advantage of those volleyball packages, but the traffic isn't overwhelming.
Trevon Milliard: firstname.lastname@example.org