Hailey-based Redfish Technology is extending its arm out of the valley—and even the country.
It's not to expand but to offer a helping hand to the people of San Carlos, Mexico, a beachfront community hit by the tail end of Hurricane Jimena earlier this month.
The bulk of the damage damage came from more than 24 inches of rain that pounded the area in less than 24 hours. The 7,000 people of San Carlos saw erosion that took out bridges and roads, not to mention cutting off fresh water and electrical service. Sewer lines are clogged with debris from the storm.
Redfish, a recruiter of employees for high-tech firms, is urging others in the valley to help by offering clothes, shoes and bedding to its location at 416 S. Main St. in Hailey. The goods will be shipped to Tuscon, Ariz. late next week, where others will drive them to San Carlos and its neighboring shrimp-producing city, Guaymas, a city of 100,000 people.
Redfish CEO Rob Reeves said that driving the goods is the safest way.
"We're making sure that people we know are distributing this, and things go where they need to go," he said.
The company is also accepting cash donations and will match employee donations.
But why San Carlos, and what's the connection?
Redfish opened an office in San Carlos for a year some time back, taking half of its employees along for the ride.
"We can do our job from anywhere," Reeves said.
In the short time the four Sun Valley-area Redfish workers lived there, they made friends with hired locals and became a part of the community.
Reeves moved his entire family there for the year, enrolling his son in a dual-immersion school there.
The company left after a year because of personal choices to be made.
"We had to make the decision if we wanted to raise our kids here or in Mexico," Reeves said. "And there's no better place than Sun Valley."
For more information on giving donations, call Redfish Technology at 788-8245.
Trevon Milliard: email@example.com