Wednesday, August 12, 2009

How do movies rate?

Motion Picture Association of America head to talk about rating system

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By SABINA DANA PLASSE
Express Staff Writer

One of the roles the Motion Picture Association of America has to fill is making decisions on how a movie is to be rated for public awareness. In a free lecture at The Community Library in Ketchum, Dan Glickman and Van Gordon Sauter will present "Lights, Camera, Votes!," which will discuss Glickman as Hollywood's man in Washington on the film-rating system and related topics including film advertising.

"Parents need to have a definition," Glickman said. "The system is set up to guide parents and their kids."

Glickman said the rating system is not a science and most filmmakers have a good idea of what kind of rating they will get when they make a movie. Ten years ago, the Motion Picture Association of America added descriptors to the ratings to provide more information than the letter grade.

Glickman has been chairman and CEO of the Motion Picture Association of America for four years. Previously, he was a congressman from Kansas for 18 years and secretary of agriculture in the Clinton administration. In addition, Glickman's son is a partner at Spyglass Entertainment in Los Angeles.

"I used to say I grow popcorn," Glickman said. "Now, I sell it."

Sauter is a former CBS News executive.

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The discussion on movie ratings and advertising will take place on Wednesday, Aug. 12, at 6 p.m.

For details, call 726-3493.

Sabina Dana Plasse: splasse@mtexpress.com