Wednesday, May 20, 2009

Anne Reed Gallery moves to cyberspace

Reed embraces online business


By SABINA DANA PLASSE
Express Staff Writer

Barbie Reed of the Anne Reed Gallery sits on a bench by Peter Woytuk with her laptop computer working on her online virtual gallery, which will be launched when she moves from her physical space. Photo by Willy Cook

After 27 years of doing business in Sun Valley, Barbi Reed is embracing the 21st century and closing her physical space to become a virtual online gallery. Owner of the Anne Reed Gallery in Ketchum, Reed will close the gallery on First Avenue and concentrate on building her cyberspace gallery.

"It will free up my time to do more for Ketchum," Reed said. "We can do a virtual online gallery because we are a very established national gallery, and we are recognized internationally as a gallery. It would be difficult for someone to just do it from scratch."

Reed said the only transition is no physical space, but a much better Web site. In addition it is a better carbon footprint, and it will be more fun for artists and clients.

"I will have more time for networking and connecting to people, which is what I am good at," Reed said. "I get to follow all of my passions and do virtual exhibitions."

Reed is redesigning the Anne Reed Gallery to present multimedia solo exhibitions, curated group exhibitions, featured artist profiles, links to museum exhibitions and articles on Anne Reed Gallery artists. She said it's very green and cost effective because moving large pieces of art around and installing 18 exhibitions a year is tough.

"A client can take a photo of a space and send it to us to make suggestions," Reed said. "The work can be photographed and hung on a virtual wall and sent back to the client so he or she can see what the art might look like in their space."

Reed has a commission for a Las Vegas restaurant from online business. The software program Reed is using allows clients to see work installed virtually to make decisions before things are shipped.

"Clients can receive work on approval, try it out and send it back. In the past few years, we have been selling more work on the Internet," Reed said.

The Anne Reed Gallery will move out of its physical space Sunday, May 31, and will be selling work including outdoor sculpture until the doors are closed.

"It's the future," Reed said. "We are planning on being in Ketchum and supporting the community and others' galleries. We are now global and here to do anything and not be restrictive."

Sabina Dana Plasse: splasse@mtexpress.com




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