Wednesday, May 6, 2009

Conference on Idaho tourism in Sun Valley this week

Presentations will focus on Twitter, Facebook, tourism trends


By JON DUVAL
Express Staff Writer

The Idaho Department of Tourism is holding a three-day conference in Sun Valley offering ways to bolster tourism in a tough economy.

The conference, which runs from Tuesday through Thursday, will include presentations on sales and marketing with a focus on the Internet, research into potential visitors and sustainability.

Presentations include several aimed at using the Internet's latest social networking tools, like Twitter and Facebook, to connect with potential visitors. Speakers will include representatives of the state's designated advertising consultant, Drake Cooper Marketing, from Boise.

Other sessions in the conference will focus on emerging trends in tourism, including "voluntourism" and "culinary tourism."

Another presentation will discuss a report by Longwoods Research titled, "Who is the Idaho tourist?"

The annual conference is aimed at helping lodging owners and managers, outfitters and guides, and other tourism industry professionals and recreation providers in Idaho share ideas about new opportunities to market themselves.

Attendees also have an opportunity to visit Craters of the Moon National Monument and play a round at Sun Valley resort's new White Clouds Golf Course.

Jon Duval: jduval@mtexpress.com




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