Wednesday, April 15, 2009

Make it cheaper

Regarding Jon Duval's article on the drop in skier days this year, three main causes were cited: the lack of flights, the loss of 48 Straight and a poor snow year. Sun Valley dropped 20 percent in both occupancy and skier days while Colorado resorts only dropped 6 percent. While these are no doubt legitimate reasons, there is another far more important issue: the cost of skiing. You can get a season pass at most Colorado resorts for the cost of a one-week pass at Sun Valley. Assume two to three trips a season for a skiing family and you are talking some serious money. Squaw Valley just dropped its season pass rates after figuring out that it was losing skiers to other Tahoe resorts that had low rates.

Offer low-cost passes and skier days will surely increase, as will the demand for airline seats.

Jeffrey Mansoor

Livermore, Calif., and Blaine County

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