Wednesday, August 6, 2008

When in doubt, go higher, Aspen Skiing Co. decides


ASPEN, Colo. (MTN)-- With Vail Resorts ratcheting down its five-mountain ski pass to $579 for this year, there was some curiosity about whether Aspen Skiing Co. would lower the season pass price for its four ski hills.

Not so. Instead, Aspen increased the price, and will ask $1,299 for its top-of-the-line pass. The company's spin is that Aspen is worth more than Vail.

"It's a different experience," company spokesman Jeff Hanle told The Aspen Times. "That's what it boils down to. They're going for a quantitative experience. We're going for a qualitative experience."

Individual day prices -- sometimes called the marquee figure -- have not been set. Last year, Vail and Beaver Creek set the nation's benchmark with $92. It was $87 at Aspen and Snowmass, with Deer Valley in the same area of nosebleed.

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