Wednesday, December 5, 2007

Soldier Mountain sports new logo

Ski area launches campaign to promote snowcat skiiing

Express Staff Writer

Graphic courtesy of Soldier Mountain Ski Area This logo for Soldier SnowCats was the winning design in a contest to create a logo for the snowcat ski operation at Soldier Mountain Ski Area, near Fairfield. For her winning design, Bellevue resident Leslie Thompson won a season pass to Soldier Mountain and a snowcat skiing trip for two.

In an effort to further promote its snowcat ski operation, Soldier Mountain Ski Area, located 12 miles north of Fairfield off U.S. Highway 20, held a competition for the design of a new logo.

"The cat ski operation is still part of Soldier Mountain Ski Area, but we wanted to differentiate the cat ski portion from the regular ski hill," Assistant Mountain Manager Kyle Davenport stated in an e-mail Monday, Dec. 3. "This new logo will go on all promotional material."

The contest ran from Oct. 15 through Oct. 26. It resulted in 133 original logo submissions, four of which came from the eventual winner, Leslie Thompson.

Thompson, a Bellevue resident who works as a newspaper page designer, was rewarded with a snowcat trip for two, as well as a 2007-2008 Soldier Mountain season pass.

She said she decided to enter the competition when she saw that the logo should include the letters "SSC," short for Soldier SnowCats, and that she could create a design using what she learned from a typography class at the College of Southern Idaho.

"It's actually kind of funny, as I don't know how to ski or snowboard," Thompson said. "I'm hoping this will force me to learn."

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