Wednesday, September 12, 2007

A picture and 1,000 words

The valley's best kept secret is that from directions that most visitors view Bald Mountain, it looks just like it did pre-fire. A picture is worth a thousand words.

Consider a low-cost promotion: send a labled, before-and-after picture of Bald Mountain with a headline like: "Thank you firefighters for keeping our mountain just like it was."

Send pictures and a choice of several stories to selected media:

"Top lady fire commander saves Sun Valley"

"Government does it right in Sun Valley fire fight"

"Miracle fire-fighting techniques save Sun Valley"

Creatives in the valley can communicate a dramatic story that editors can't resist as we think smarter.

Freeman Gosden Jr.

Ketchum



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