Friday, May 18, 2007

Final vote set for new KART name

Express Staff Writer

KART/Peak Bus and Wood River Rideshare are in the process of merging, and the public is invited to help choose from the finalists in a competition to find a name for the new organization.

From mid April to early May, the Ketchum/Sun Valley Transit Authority received 136 name suggestions from 50 people in its Name Challenge contest. Four finalists were selected: Smart Moves, The Connector, B-Line and The Lift.

During a meeting on Wednesday, May 16, the authority's board of directors issued a document stating that it chose names that were not too long and were catchy, easy to remember, work for its varied services, have overall appeal and are county-wide.

In evaluating the names, the board stated that:

· Smart Moves works well with multi-modal services, but could be hard to turn into sub names for different types of services.

· The Connector could have good sub names, such as Valley Connector, Town Connector and Ride Connector, but that it is not very catchy.

· B-Line, short for Blaine Line, could be developed into a bee logo, and that sub names could be developed on the same theme, such as the Swarm, the Buzz and the Bumble Bee.

· The Lift works well for sub names like Town Lift and Valley Lift, but might not appeal to people who don't ski.

The board considered choosing a name at its May 16 meeting, but decided instead to solicit public involvement again. However, board members decided, they would only treat the public vote as only advisory, and reserve the right to choose the name themselves. Board member Joan Lamb pointed out that voters would not be aware of all the ramifications that different names could have on the organization.

Votes can be submitted via Wood River Rideshare's Web site at

The board is scheduled to finalize steps to consolidate KART/Peak Bus with Wood River Rideshare during its meeting on June 20. The new organization will be led by co-directors Terry Crawford, now KART director, and Jason Miller, now Wood River Rideshare director.

It will offer the same transportation services that both organizations do now, but hopes to benefit from increased efficiencies and more opportunities to obtain grants.

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