Friday, March 24, 2006

Learn about your business neighbors

Business Digest published today

Express Staff Writer

Idaho Mountain Express Business Digest

As you unwrap today's Idaho Mountain Express, a purple feast of local information will be unveiled. The second annual Idaho Mountain Express Business Digest is published today and in it the savvy reader can discover a host of information about this valley and the people that do business here.

The objective of this glossy, annual publication is to celebrate the people of the Wood River Valley, focusing specifically on those who do business here. From store owners to mortgage brokers, realtors to mechanics, the subjects of our magazine all contribute to making the Wood River Valley the special place that it is.

Delve into the Digest and uncover tidbits about the businesses of this valley, such as how Avventura owner Millie Wiggins shocked Sun Valley Resort in the late '70s (a black lace corset and red satin sheets were involved). Find out where in the valley you can go to find a kitchen sink (while also helping the environment) and who is moving into that old Wood River Furniture store on Main Street in Hailey.

But the real fun to be found between the Digest's colorful pages is in the personal stories of the people behind the businesses, people who are probably your neighbors.

Hear about Jennifer and Andy Hawley's wedding plans, meet Tina Hill's champion show-dog Duchess, find out why Cindy Ward and her family are traveling to Norway this summer and learn how Sherri Vollmer owes her career in real estate to a poker game.

Other treats in store for the intrepid reader include stories about Twin Falls- and Boise-based businesses that want to share their services with the Wood River Valley. Be the first to discover the gem of a furniture shop in Shoshone, let Keith and Calvin of Twin Falls transform your cluttered garage into an organizational dream, and be sure to ask Rod West about his son, Patrick, next time you visit his Subaru superstore in Boise.

One of the oft-heralded pleasures of living in a small town is that everyone knows everyone's name. Well, now you have no excuse!

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The Idaho Mountain Express is distributed free to residents and guests throughout the Sun Valley, Idaho resort area community. Subscribers to the Idaho Mountain Express will read these stories and others in this week's issue.