Fully pampered, for once
Hailey girl surprised to be
Paula’s Prom Girl
By DANA DUGAN
Express Staff Writer
"It’s all about the dress," Paula
Proctor says with a flourish whilst discussing school proms. She should
know. She is the proprietor of Paula’s, a fine dress shop in Ketchum,
which, in the case of the upcoming prom season, is a hub of activity.
As the store did last year,
Paula’s is also sponsoring a Wood River High School senior. With the
organizing help of employee Marianne Brehmer, who is a junior at WRHS,
various businesses and individuals donated to give a deserving student a
The Wood River High School Prom is
Saturday, May 8, at Warm Springs Lodge.
With all the pieces in place only
one thing remained. Who would be the lucky girl? Eventually, Jenny Borda
was chosen by WRHS counselors Kimberly Hochendoner, Donna Sipe and Linda
Blackburn. Jenny’s parents are Nancy and Eric Palmer, of Hailey.
"We know that Paula wants to gift
a girl with a dress each year," Hochendoner said. "Jenny’s involved in
school and plays several sports, plays in the band and works on
weekends. She’s a good student and she’s got wherewithal to survive in
the world. But it’s tough to pick just one girl. She’s a sweetheart."
Being chosen was a huge surprise
to the tall willowy senior.
"I got a note to see my counselor
and Kim told me that Paula’s had selected me to be the prom girl," Borda
As such, she is being fully
outfitted, buffed, coifed and bejeweled for the special night.
First stop for Jenny was Paula’s
where she chose her outfit from among any dress in the store. She also
received a shawl, handbag and a pair of elegant strap-on heels. She
eventually selected a celery green column dress by designer Dina
Bar-Elle. Next a bracelet and earrings were custom made to match by
DeEtte Lindberg Designs. Leslie Bergl, of Undercover Agency has again
donating the lingerie.
Vivien Conner, of Total Body Care
gave her a facial, while her sister Lorraine Conner did Jenny’s manicure
and pedicure. On Saturday, the day of the prom, Joanne Brand from The
Third Floor in Hailey is doing her hair. Make-up artist Noelle Hodge
comes in last to finish Jenny’s transformation.
Another bonus came by way of the
generous Proctor. Her sister, Alicia Proctor, a 1986 graduate of WRHS,
is now the Head of Visuals for Lancôme in New York. She donated a goody
bag of Spring 2004 make-up for Jenny to take home.
If all the above were not enough
to turn a girl’s head, there’s more. Kathy Hansen is donating flowers
and an anonymous donor wrote a check for Jenny and her date, Dustin
Levasseur, to go out to dinner at Vintage in Ketchum.
Last year, Proctor "thought it
would be fun to help out a deserving girl." Affectionately dubbing it
Paula’s Prom Girl, she hopes that in future years donors will contribute
money to a scholarship fund as well.
"It could help with living
expenses, buying books, or towards tuition," she said.
Anyone who wishes to further
donate goods to this year’s winner should contact her at 726-3666.
Jenny, who is moving to Florida
this summer, will take a year off while she establishes residency there,
before attending the University of Southern Florida in Tampa as a
pre-med. major. She also has aspirations to work as a model.
Written large on Jenny’s smiling
face is her continued surprise to be in this position. Her hazel eyes
wide with happiness, she declared "I’ve never had anything like this
before, it’s such a treat. I’ve never been pampered."