Feelin’ lucky
No one in the Wood River Valley won the
last big lottery, but everyone living, working, boarding or skiing here should
feel pretty lucky even so.
In what is turning out to be one of the
bigger droughts, the valley’s snow pack is at or near normal levels, and riding
on Baldy is really, really good.
Even though total skier numbers nationwide
are flat, the local numbers are still a significant business benchmark. (Skier
numbers include snowboarders.) When skier numbers are good, local business
generally is good.
Good snow brings in good business, more
often than not. Best of all, it makes everyone happy.
Colorado, Utah and Wyoming, on the other
hand, are hurting for snow. Some areas have seen race cancellations because of
poor snow conditions. Runs are open at major resorts, but conditions can’t
compare to Sun Valley where warm days and cold nights are keeping the snow pack
firm and fast.
Those who would keep Baldy to themselves,
however, need not worry. A high percentage of skiers who frequent the slopes of
Sun Valley’s competitors may not be up to Baldy’s challenge. Baldy is for folks
who welcome a little angle with their turns and who can control their flight
speed.
However, good snow should mean that skiers
who would love Baldy if they try it are more likely to take a look and consider
giving Sun Valley a go. That should bode well for the future.
The valley is winning the weather
sweepstakes. The combination of sunshine and normal snow in the middle of a
regional drought is a stroke of luck—a bright spot in uncertain times.