predicts average winter
Express Staff Writer
the ailing national economy, Sun Valley Co. is expecting good fall and
average winter tourist seasons, and itís coming on the heels of a
season that, surprisingly, ranked third industry-wide for the total
number of people who strapped on skis and snowboards at U.S. resorts
have good business now through most of November," Sun Valley resortís
marketing and public relations manager Jack Sibbach said. "Weíre
looking better than we did last year at this time."
said the companyís advance winter bookings are even for December, down
for January, up for February and down for March.
of course, the big word for the winter is snow," he said.
Valley posted fair skier numbers last winter, while the U.S. ski
industry recorded its third largest season ever, with 54.4 million skier
and snowboarder visits.
Pacific West region as a whole recorded its best season, with 12.1
million visits. Above-average Sierra Nevada snows and a travel market
seeking domestic options contributed to the regionís success, said
Stacy Stoutenberg, National Ski Areas Association communications
2001-2002 ski season began under circumstances that were very
complex," said NSAA president Michael Berry. "The enthusiasm
generated by the prior seasonís all-time record came to a halt,
following Sept. 11. In addition, travel safety concerns and the slowing
economy had the potential to seriously impact ski areas across the
these intense challenges, the U.S. ski resort industry performed
superbly. I think it is due, in part, to the comfort that the mountain
environment provides, along with some of the industryís key programs
and strategic initiatives that are in playósuch as pricing
innovations, an increased outreach to newcomers and many resort
said he doesnít believe travel worries and the potential for terrorism
attacks will impact this winterís tourism as much as the ever-slipping
pointed out, however, that Sun Valley was very consistent throughout the
1990s, and that consistency should continue.
think thatís a testament to the snowmaking system, of course, but if
we get great snow, it helps," he said.
said Sun Valleyís mountain personnel are preparing to begin making
snow at the end of October or the beginning of November, weather