Sun Valley begins
expansion planning
Holding turns
attention to development
By GREG
STAHL
Express Staff Writer
With the
2002 Winter Olympics and a dizzying array of on-mountain improvements at
his Snowbasin Resort in Utah behind him, Sun Valley resort owner Earl
Holding is turning some attention to development in Sun Valley.
Sun
Valley Co. is beginning planning processes for development of various
properties it owns, including 160 acres at the River Run base of
Bald Mountain. Plans, including an annex proposal, could arrive at
Ketchum City Hall in six months, Sun Valley General Manager Wally
Huffman said. Express photo by Willy Cook
Sun
Valley General Manager Wally Huffman said last week that Holding is
turning some of his attention back to Idaho, where a potential
smorgasbord of development plans, both on-mountain and off, await
planning efforts.
From
snowmaking and new ski trails to hotel construction, base area master
planning, a probable golf course purchase and facilities remodels,
everything appears to be on the table at Sun Valley.
"We’re
going to start a remodel of the common areas of the Sun Valley Inn next
week," Huffman said. "That’s kind of an indication that he
(Holding) has got some spare time."
With so
many potential improvements and expansion plans, however, planning will
be a crucial step in the process.
"The
planning process is important, so everyone, including us, knows where we’re
going," Huffman said, noting that the resort does not have any
plans on a fast track. "Since we’re the primary landowner, for
(the community) to have a good picture of what we see in 40 to 45 years,
it should help them figure out what they see."
The
resort is interviewing several planning organizations, one of which will
help determine the resort’s on-mountain facilities improvements that
will eventually be slated in a U.S. Forest Service-approved master plan.
Additionally,
Sun Valley has already hired a Denver company called Design Workshop to
begin studying development options at the resort’s valley floor
properties, including both ski area bases and 2,500-acres of property in
the Sun Valley Village.
"Before
we do anything, we need to have Mr. Holding’s blessing and the cities’
blessings on what the buildout of this resort will be," Huffman
said.
Among the
plans under study is the potential for development of 160 acres of land—mostly
parking lot—the resort owns at the River Run base of Bald Mountain. A
plan there would probably propose an annexation agreement with the city
of Ketchum, Huffman said, because the land is in Blaine County.
"River
Run is a special entity," he said. "It cries to be developed.
We need to create a master plan and take it to Ketchum. Six months from
now, we will have a plan to submit to Ketchum."
Approximately
every 10 years, ski areas like Sun Valley that operate under permits
from the Forest Service must go through a master planning process, which
slates anticipated improvements and subjects them to public review. The
process and goals are similar to municipal comprehensive planning.
Sun
Valley’s last master plan was completed in 1989, and Huffman pointed
out that a new plan must be finished before 2007, when the ski area’s
permit must be renewed.
"We’re
due," Huffman said, adding that the process of drafting and
soliciting public review should take two to three years.
"A
master plan on Baldy isn’t going to be all that difficult, because it’s
90 percent built out. But that doesn’t mean we can avoid the extra 10
percent," Huffman said.
That
extra 10 percent includes several expansion issues that were included in
the resort’s 1989 plan and some that are new.
Huffman
highlighted several anticipated projects, including a gondola from the
base of River Run to an expanded Lookout Restaurant. More snowmaking at
Frenchman’s and in Christmas Bowl may be slated as well.
The plans
also include new ski runs below Seattle Ridge and on the west side of
Bald Mountain’s summit, winding to the top of Cozy. That run, if
built, could be called Guyer Ridge. Another new run, which could be
called Olympic Meadows, is contemplated parallel to and south of Olympic
Lane, which traverses Baldy’s east shoulder to Olympic Ridge.
If the
Forest Service permits it, another contemplation that could be finished
before a new master plan is adopted is a ski and snowboarding halfpipe.
"The
truth is, it was a long time to decide to build a halfpipe,"
Huffman said. "Now that we’ve decided to do it, it’s difficult,
because it isn’t in the current master plan."
The most
noticeable changes at the resort aren’t likely to be on the mountain,
however.
Hotels or
condominiums could be built at River Run or at Sun Valley’s existing
resort. And, if Sun Valley purchases the Elkhorn Golf Course, a new
driving range and pro shop could be built near the base of Dollar
Mountain.
Huffman
acknowledged that change is sometimes difficult in resort towns, where
people visit and move to because they establish a connection to a place’s
charm.
"People
love these mountain towns," Huffman said. "A lot of people who
come here don’t want to see it change, but the truth is, it’s going
to evolve."