Summer tourism
down, but not out
Business results
mixed amid poor economy
By GREGORY
FOLEY
Express Staff Writer
With the
nation’s economy suffering huge setbacks and post-Sept. 11 travel
fears still lingering, many tourism-based business owners in the Sun
Valley area went into the summer season this year with guarded optimism.
Now, halfway through the peak travel season, it appears that their
reservations may have been warranted.
Carol
Waller, executive director of the Sun Valley-Ketchum Chamber of
Commerce, said that although no official visitor count has been tallied
this summer, the numbers of tourists visiting Sun Valley and Ketchum do
indeed seem lower.
"What
we’ve been hearing is that business is soft," she said. "It
seems that retail is down some, meetings and conventions are off, and
lodging is off. Overall, the business environment does seem a little
softer."
Waller
said official counts of the number of overnight visitors in the area for
the month of June are just now being formulated, and most business
owners typically do not have any concrete evidence of an overall
downturn in local business until "after the fact."
Waller
noted that visitors to the area seem to be "taking shorter trips
and spending less money," a trend that can likely be attributed to
the national economic slump and an overall decrease in long-range travel
since the Sept. 11 terrorist attacks.
The
number of so-called "high-end" travelers with large amounts of
discretionary income seems to be lower this summer, while an increase in
the number of "regional" travelers—who can take short-range
flights or their own automobiles to area resorts—are filling some of
the gaps. The trend toward shorter-range, lower budget trips is
evidenced in a spike in the number of overnight campers using the nearby
Sawtooth National Recreation Area, she said.
However,
not all of the area’s high-end travelers have stayed home or opted for
less-expensive adventures. Wallace Huffman, general manager of the Sun
Valley Co., last week told members of the Sun Valley-Ketchum Chamber of
Commerce that while the resort has seen a drop in summer bookings, a
surge in last-minute reservations has so far helped bring the company’s
numbers up to equal those of last year.
Waller
this week concurred that many tourists are waiting to make their travel
plans—perhaps a good sign for all local businesses fearful of the
impacts of a decline in early reservations. "We’re not doing a
lot of tracking of advanced bookings because people are booking so close
to the end," she said.
Waller
added that the soft local tourist economy has resulted in a bounty of
deals for money-conscious travelers. The chamber of commerce has offered
some package deals and special promotions to lure visitors to the
region, and some companies have offered special deals to tourists on
their own, she said.
Outfitters
and guides in Idaho’s outdoor-travel sector have also suffered an
overall downturn this summer, said Grant Simonds, executive director of
the Idaho Outfitters and Guides Association. He said that the industry
statewide has experienced a 10- to 20-percent decline in bookings for
multi-day, destination trips into the backcountry.
He
attributed the drop to an assortment of causes, including the drought of
2001, the fires of 2000, the national recession, and "a hesitation
by visitors to travel long distances from home."
Simonds
noted that the state’s fishing, whitewater and backcountry hiking
guides have seen a mixed bag of results so far this season, with some—mostly
day-trip oriented—businesses doing well while others have fallen off.
The trend
for travelers this season to opt for shorter backcountry trips is most
apparent in estimates for bookings on multi-day rafting trips down the
Middle Fork of the Salmon River, which by some accounts are 50 percent
lower than numbers from previous years. In fact, Simonds said that
Middle Fork outfitters have not seen growth in their sector since 1995.
Despite
the strain on outfitters, the drop has created additional opportunities
for those looking for travel savings and an opportunity to raft one of
the West’s most-revered stretches of whitewater.
In
considering the decline in bookings for high-dollar trips in Idaho,
Simonds said that he believes part of the problem is an outright glut of
quality travel destinations worldwide. "With Europe, the Caribbean,
and Hawaii out there, there’s a lot of competition."