Ski season numbers
better than predicted
By GREG
STAHL
Express Staff Writer
Sun Valley
Co. posted respectable skier numbers this winter, despite dire predictions
last fall following Sept. 11 and a slipping economy.
The 2001-2002 ski season
ended last weekend amidst the usual Warm Springs parties on Picabo Street. The Bobos played for a Saturday street party, and Apple’s Bar and Grill hosted fun and games Sunday.
Express photo by Willy Cook
"The
one-word answer is ‘snow,’" Sun Valley spokesman Jack Sibbach
said. "We had a good snowpack year, and we had consistent conditions
all year. But there were a lot of reasons. The Olympics being in Utah
helped. The 20-20 Pass certainly helped."
This winter’s
ski season was the shortest in five years due to a late start, but posted
405,700 skier days. That ranks this year third out of the last five years.
Last year,
Sun Valley hosted 398,076 mountain visits. The 1999-2000 winter hosted
376,000 visits, and 1998-1999 hosted 418,010 visits.
"So,
overall, it was a fair year in Sun Valley for skier days," Sibbach
said. "It certainly wasn’t a record year, but missing Thanksgiving,
and with the predictions we had in October, things came out okay."
Sibbach
said Utah and Northeast skier days are down significantly this year, and
Colorado is down a small amount. But Idaho as a whole did very well.
The Sun
Valley resort’s hotel occupancy was down about 5 percent. That probably
means there were more local skier visits than in previous years, but Sun
Valley managers are still crunching numbers to more accurately track
visitor trends, Sibbach said.
In
traditional Sun Valley fashion, the ski season ended Sunday with a bash at
Apple’s Bar and Grill. Saturday, the Bobos filled Warm Springs with song
at the annual end-of-the-ski season street party, which almost didn’t
happen this year.
The event
has taken place for 28 straight yeas, but insurance for large private
gatherings has become costly. The event’s usual sponsors backed out.
Ketchum
restaurateur Tom Nickel, owner of the Sawtooth Club and Roosevelt Tavern,
rescued the popular tradition.
Now,
Sibbach said, the Wood River Valley can turn to golf on lazy spring
afternoons and look forward to a busy summer tourism season.
"Summer
right now is looking a little soft for July and September, but we’re
working on it," he said.