national child I.D. program
Express Staff Writer
Actress Jamie Lee
Curtis, a Wood River Valley resident, is endorsing a new national child
The new system
aids parents in recording their child's distinguishing features in case
of an abduction. By lending her name and fame to the effort, Curtis is
helping parents prepare for their worst nightmare.
child I.D. program is being implemented only at Blue Oval dealerships of
Ford Motor Co. These were chosen by Ford by virtue of the over all high
customer satisfaction ratings earned.
There are 1,591
Blue Oval certified dealerships in the country, one of which is Sawtooth
Auto Sales, in Hailey.
As part of
Commitment to Kids, Curtis recorded a special National Missing
Children's Day America's Most Wanted episode with founder John
Walsh. The program aired Saturday, May 26, on the FOX network. Curtis
also was a guest on ABCís The View and spoke last week on
National Public Radioís Morning Edition with host Bob Edwards.
working with Jamie Lee Curtis and the National Center for Missing and
Exploited Children," said Christine Aki, a Ford Motor Co.
Parents who want
to participate in the I.D. program should take their child to the
Sawtooth Auto on Highway 75 in Hailey, on June 16. For each child an ID
booklet, free photo and instructions will be provided. The program
recommends that parents keep the kit together and store it with other
"One of the
biggest problems if something does happen, is if all the information isnít
in one place," said Aki, "Itís a no brainer."
According to FBI
and NCMEC statistics, more than 750,000 children were reported missing
last year ĺ more than 2,100 each day ĺ and 2,896 cases of on-line
child exploitation were prosecuted in 1999, up 700 from the previous
year. In the District of Columbia, 3,560 cases of missing children were
reported last year alone.
minutes on a weekend gives parents precious peace of mind and law
enforcement a valuable tool if a child is lost," said Walsh, father
of an abducted child. "Ford's Blue Oval Certified Commitment to
Kids program enables us to reach thousands of communities nationwide
with safety I.D. kits that should be in every parent's hands."
general manager of Sawtooth Auto Sales said, "Our status as a Blue
Oval Certified Dealership means that we are personally committed to our
customers both in and out of the vehicle. Our commitment to the kids
program extends that personal commitment beyond our customers to all the
parents and children of the Wood River Valley."