from the Wood River Valley and what would be left?
It’s going to be
important to remember this single fact as interpretations of a new study
of the local economy begin to surface.
The study may be
easily misinterpreted because of the fact that a significant portion of
local earnings or people’s incomes are derived from investments and
social security drawn from outside the area.
This fact is sure
to lead some to suggest that tourism has become irrelevant and that its
care and feeding can be ignored with no consequences.
Also, taken alone,
the fact that construction is a huge local market sector may also
mislead some to conclude that tourism has outlived its usefulness.
in the new study, which was financed by the Sun Valley-Ketchum Chamber
or Commerce, should be interpreted in a vacuum.
The truth is that
tourism and all its accouterments—ski lifts, hotels and motels,
restaurants, night clubs, golf courses, tennis courts, hot tubs—form
the bedrock upon which every other sector in the Wood River Valley
and the marketing that produces it, the Wood River Valley would be just
another deserted high mountain valley with a river running through it.