For the week of July 15 thru July 21, 1998 |
This stand is no lemonBy ALYSON WILSON If Tyner Peschs mom, Gerri, is right that all Americas business moguls had lemonade stands when they were little, then he and his buddies are on their way to the top. But for this summer, Tyner, 11, and the Maricich brothers, Tony, 12, and Alex, 10--all Ketchum kids--say theyll just be happy if their Mountain-side Lemonade operation can support their Roller Blading habit. "If you can believe this, weve made $100 in three days," Tyner boasted. "No," Alex piped in, "$120." The guys think theyve got the best lemonade stand spot in town. Its on the side of the bike path by River Run Lodge, down at the bottom of Serenade Drive in Ketchum. "Theres so many hikers and bikers and stuff thatre thirsty and would like some lemonade," Tony said. Business isnt all about lemonade--Country Time brand mixed with purified water--for the boys. Fruit, candy, cookies and dog biscuits are also on Mountain-sides menu. "Somebody came by and bought the boys whole box of dog bones," said Ms. Pesch, who bravely lent the young entrepreneurs cash to get their business rolling. This whole thing is so good for them," she said. "They already had their first lesson in crisis management." As she tells it, a security guard from Sun Valley Company came by Mountain-sides umbrella-shaded card tables and roughly asked the kids to move. Ms. Pesch said the security guard was just worried about traffic hazards and trying to prevent an accident. But apparently, the boys told him their perch sat in the bike path right of way and not on Sun Valley Company land, and he let them stay. If all goes according to plan, theyll be sunning in their spot for the rest of the summer, Mondays through Fridays. And the boys say theyll deliver to anywhere within walking/biking distance. A cup of their lemonade costs a cool 35¢, with ice. Anyone planning to stop by should be careful to bring along a little extra change, Tyner warned. Refills are 10¢ each.
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